Noughty days ahead for North South Wines
2021 launch of first organic, vegan, alcohol-free sparkling ChardonnayWritten on 25.01.2021, 09:45
NOUGHTY, the first organic, vegan, alcohol-free sparkling Chardonnay, is launching with NORTH SOUTH WINES across the UK from January 2021.
With almost half the sugar content of traditional alcohol-free sparkling wines and just 14 calories per 100ml glass, Noughty Organic Sparkling Chardonnay is revolutionising the way in which consumers enjoy alcohol-free options. Produced with 100% organic Chardonnay grapes from southern Spain, this dealcoholized wine is produced using a historically patented method, avoiding the addition of unnecessary sugar and artificial aromas to the bottle. As well as being organic, these alcohol-free bubbles are vegan, and halal certified.
Millennials and Gen Z are drinking less than older generations, and the global non-alcoholic market is anticipated to reach an estimated $1.6 trillion by 2025.*
Kim Wilson, Managing Director of North South Wines, says: “We have been championing the no/low category since day one and this addition means that we have a sparkling 0% for all occasions to offer our customers, alongside La Gioiosa and Belle & Co.
“With Noughty we can cater for that luxury non-alcoholic adult drinking occasion with a wine that delivers on quality, style and feel-good factor, being organic and suitable for vegans. Surveys have shown that brands are much more resilient in the current socioeconomic climate and in that respect, Noughty ticks all the boxes as a great addition to the portfolio. It’s a pleasure to be working with Amanda and her team for the next part of the Noughty journey.”
Noughty’s creator Amanda Thomson, CEO & Founder of Thomson & Scott, recognised several years ago that while consumers were becoming increasingly concerned about what was in their food, no-one was addressing what was in their wine. Raised on a sugar-free diet and a big fan of Champagne, Amanda wanted to create beautifully crafted sparkling wines, without the added sugar.
Thomson remarks that “there is a vast amount of evidence to show that consumers are drinking less alcohol and looking for top quality alternatives in beer and spirits. No-one is tackling the alcohol-free sector to cater to the next generation of quality wine drinkers who don’t want to consume alcohol. Noughty are the first to produce a luxe, alcohol-free sparkling Chardonnay that is also 100% organic and vegan certified."
Noughty Organic Sparkling Chardonnay is an elegant pale colour with a crisp and ripe apple scent accompanied by a touch of sweetness. RRP £8.99 | Waitrose, Harvey Nichols and Planet Organic.