North South Wines, one of the UK’s fastest growing wine agencies, is thrilled to announce its new agency partnership with Vallformosa Cava, one of the worlds biggest cava producers. North South Wines will exclusively represent the Vallformosa Cava and Gran Barón ranges across all independent and multiple trade channels in the UK.
Established in 1865 in Vilobí del Penedès, southwest of Barcelona, in the heart of the Cava D.O, Vallformosa creates cavas of premium quality, which display an unconventional, singular character of their own. These are cavas with a youthful spirit for enjoying at any time, enhanced by the care taken to achieve the utmost quality. Vallformosa invests year after year to continually modernise its facilities with the latest technology and the company exerts total control over the cava-making process, from the vine to the bottle.
Key to this approach is the close relationship between Vallformosa and its grape suppliers, of which 500 growers are members of the ‘Soc Vallformosa’ club. This initiative offers growers support and benefits throughout the year, such as technical advisory services, the implementation of industry best practices, training, tastings, meteorological warnings via a specially developed app, and phytosanitary alerts.
To enhance this relationship further, Vallformosa promises fair payment terms to its growers, paying 30 days from receiving the grapes at harvest, whilst other wineries will often pay 30 days after rating the wine, in approximately February the following year.
Vallformosa has been working for a long time towards achieving the maximum expression in organic grapes and is painstakingly respectful of origin and the environment. The company has an agreement in place with the Pla de Manlleu Farmers’ Association (AAPM) to promote the ‘+500’, a vine-growing area in the Upper Penedès, at more than 500 metres altiude, which yields slower-ripening, premium-quality grapes for Vallformosa’s wines and cavas.
Vallformosa pioneered the implementation of environmental measures and was one of the first companies to install its own biological wastewater treatment plant. 100% of Vallformosa’s electricity consumption comes from renewable energy, 99% of all the waste generated is recycled or reused, and 40% less water than the industry standard is consumed during the production process. Vallformosa uses lighter, low density bottles that save raw materials and reduce CO2 during transport, both for the glass processing plant and the final consumer.
“We are very excited to be working with such an iconic cava brand as Vallformosa,” commented Joy Edmondson, Buying & Marketing Director at North South Wines. “As well as offering individualistic, fantastic quality cavas, Vallformosa’s symbiotic relationship with its growers and its commitment to environmental sustainability is very much in line with our values at North South Wines.”
“We are excited about this partnership with North South Wines and convinced of the opportunities that exist for our company and products. We couldn’t have picked a better partner to spearhead our entry into the demanding UK market,” said Marta Vidal, Chief Executive Officer of Vallformosa Cava.
Initially, North South Wines will represent two established Vallformosa ranges to be held in UK stock:
Vallformosa Cava – A striking and contemporary cava brand, the award-winning Classic Brut is aromatic and floral and the Classic Brut Rosado fresh and fruity. The organic Origen Brut Bio Organic, aimed specifically at the independents and on trade, offers freshness, balance and a voluminous palate. (RRP £9.99, £9.99 and £11.99 respectively).
Gran Barón –The Gran Barón brand takes its name from an old expression used by the locals, who used to say, “We live like Gran Barons”, due to the 300 days of sun they enjoyed in the Cava region. North South Wines will represent the award-winning Gran Barón Brut, Semi-Seco and Rosado wines (RRP £11.00) and the gold medal winning Brut Reserva and Brut Bio Organic wines (£14.00 RRP).
For more information or images contact:
North South Wines
Tel: 020 3871 9210 / 07741 739 920
About Vallformosa Cava
Vallformosa is a wine cellar established in Vilobí del Penedès (Barcelona) since 1865. It makes wines and cavas under the ‘Cava’, ‘Penedès’ and ‘Catalunya’ designation of origins. Vallformosa produces its own brands, such as Vallformosa Cava, Cultivare, Gran Barón and Mistinguett Sparkling, amongst others. Its unique model stands out due to high levels of product quality control, from the vineyard to the bottle.
Vallformosa also makes 100% of the grape must used for all its products. The quality and management model, based on innovation and flexibility, along with a fast response time to market needs, has enabled Vallformosa to export its products to more than 50 countries worldwide. Over 80% of its production is currently exported.