New Scheid Family Wines Odd Lot launch and California fire fundraiserWritten by Felicity Franklin on 05.10.2020, 10:00
• New, sustainable competitively priced Californian Pinot Noir to target off trade
• Produced by Scheid Family Wines – 100% powered by their onsite wind turbine, and packed in UK using 100% clean energy
• California fire fundraiser: North South Wines will donate 25% of all net profits from all USA wines sold during Q3
UK distributor North South Wines is launching a new wine from Californian partner Scheid Family Wines. Odd Lot Pinot Noir is produced by sustainable winery Scheid Family Wines which is 100% powered by a wind turbine on the estate, and then packed in the UK using 100% clean energy.
The grapes for Odd Lot Pinot Noir 2017 were grown at sustainably farmed estate vineyards in California, where the maritime influence from the Monterey Bay causes cool days and temperate nights.
The name ‘Odd Lot’ refers to wines that haven’t yet found a home, and give winemakers the chance to break out of the staid and stuffy rules and traditions that have held sway over the wine world for slightly less than a million years. This decadent and bold, yet keenly priced Pinot Noir follows the successful launch into their domestic market of Scheid’s Petite Sirah and Petit Verdot blend. Odd Lot Petite Sirah/Petit Verdot 2017 won Gold in the 2020 Decanter World Wine Awards.
Kim Wilson commented on the launch “We are thrilled to be launching Odd Lot into the UK. It ticks so many boxes - sustainability is still high on consumer’s agendas and the wine represents exceptional value for Californian Pinot Noir. These factors, together with its quirky label, make us confident it will have mass appeal.”
Odd Lot will be available from w/c 12th October 2020 and will target multiple grocers, convenience and cash and carries, with an RRP of £9.99
The launch of Odd Lot also coincides with a new North South Wines initiative to support those affected by the Californian fires.
In response to the devastating fires than have been ravaging wide parts of California, North South Wines will donate 25% of all net profits from all USA wines sold between 1st October – 31st December 2020.
North South Wines’ USA range is exclusively sourced from Scheid Family Wines and includes, alongside the new Odd Lot, District 7, Ryder Estate, Metz Road - all cross-channel ranges, and Ranch 32 which is specific for the independent sector.
Kim Wilson says “We have all been hugely saddened by the challenges California has been faced with this year, on top of an already difficult year. We’re pleased to be doing our bit to help.”
Funds generated through the initiative will go to CAWINESTRONG to help the specific fire relief/community fund in Monterey.
Wine industry leaders from the regional wine associations across California formed CAWINESTRONG to provide support in this time of crisis. Funds raised go to each region’s dedicated non-profit to help the specific fire relief and community fund.
About North South Wines Ltd
North South Wines, one of the UK’s fastest growing wine agencies, was founded in 2014 by Managing Director Kim Wilson. The company is 52% owned by management and 48% owned by producer shareholders and now represents more than 25 wineries, with a turnover of £24 million. A fast paced, dynamic agency, North South Wines is run in an entrepreneurial fashion to deliver sustainable growth, making sure it spots future trends to help its clients to stay ahead and it identifies opportunities and offer solutions to customers much more rapidly than larger competitors with multiple layers of management.
About Scheid Family Wines
Scheid Family Wines has farmed wine grapes in Monterey County, California since 1972. With 4,000 acres of sustainably-certified vineyards located along a 70-mile spread of the Salinas Valley and a state-of-the-art winery, Scheid Family Wines is fully-integrated to bring high quality estate grown wines to the marketplace. The Scheid Family Wines portfolio includes Scheid Vineyards, District 7, Ryder Estate, Ranch 32, Metz Road, Odd Lot, VDR, Stokes’ Ghost and Sunny with a Chance of Flowers. In addition, Scheid Family Wines produces over 20 regionally distributed brands for specific clients or distributors. For more information please visit www.scheidfamilywines.com..