New Launch: 17 TREES
With a rich history in eco-innovative wine production, Australian family wine maker, De Bortoli Wines has launched a range of three sustainably produced wines under the new label, 17 TREES. Vegan friendly and accompanied by a commitment to plant one tree for every six bottles sold, the 17 TREES range is supporting essential tree regeneration projects in Australia.
Building upon De Bortoli’s first sustainability project in 2008 – a commitment to plant 17 trees for each company vehicle to offset the carbon effects of its fleet – the 17 TREES range, which includes a Shiraz, Pinot Grigio and Chardonnay, exemplifies the company’s ongoing efforts to innovate and excel in the area of sustainable viniculture.
As a result of the recent Australian bushfires, more than 11 million hectares of land across Australia has burned. The launch of 17 TREES represents a timely collaboration amongst De Bortoli, the company’s suppliers, distributors, and customers to support efforts to replant lost trees and rebuild the Australian bushland. De Bortoli has partnered with not-for-profit organisation Trillion Trees to plant native trees for a sustainable future, in the hope of contributing to rebuild the Australian bushland lost during the 2019-2020 bushfire season.
The 17 TREES lightweight wine bottles are crafted from recycled glass bottles. They feature labels printed on recycled paper created from natural fibre-based pulp derived from sugar cane waste and packed in recycled packaging materials.
- 17 TREES Shiraz – Deep and bright crimson red appearance. An abundance of plum, dark cherry and chocolate. The palate is rich with ripe dark fruits and mocha oak. Full and generous with refined tannins and a lengthy finish.
- 17 TREES Pinot Grigio – Light straw in colour, lifted aromas of jasmine and citrus. Lively palate, soft acidity, fresh, finishing with tropical flavours.
- 17 TREES Chardonnay – Light to medium straw in colour. Complex white peach, grilled nuts and citrus aromas. Textural, creamy palate with a fine acid finish.
“Sustainability is at the core of the De Bortoli Wines’ drive for innovation, and we’re widely recognised and commended for our endeavours to become a Zero Waste Wine Company. Through initiatives including wise water management, energy efficiency and improved waste management over the past 15 years we’re demonstrating our commitment to a future where great wine and a healthy environment can be enjoyed by everyone,” said Darren De Bortoli, Managing Director of De Bortoli Wines.
De Bortoli is in the early process of converting a number of vineyards to organic with the increased use of biological farming practices to grow the best grapes efficiently, safely and sustainably.
To support the launch of 17 TREES, De Bortoli will release 17 stories across social media channels highlighting their extensive sustainability initiatives and journey to producing environmentally friendly and delicious wines. Consumers will be able to learn more about the finer details of wine production at De Bortoli and how the wine company has opted for a cleaner, greener future.
17 TREES is targeting retail channels with an RRP of £9.99 and stock will be available in the UK from 13 of October 2020.