62% Rise in sales for Organic Purato since re-design
The purpose of the make-over was to emphasise the brand’s green credentials, giving it a standout quality to encapsulate the “Green to the Extreme” strapline. Purato is not just certified organic, but also boasts the following green credentials:
- Vegan friendly
- Certified Carbon Neutral
- Eco-friendly packaging (label, bottle, closure)
- 100% recyclable packaging
- 100% recyclable cardboard
The new packaging is impactful, memorable and gives a clear “green” message.
“We are not new to the organic party,” explains Stefano Girelli, “2019 marks Purato’s 10th birthday and we wanted to celebrate this milestone with a look which communicates all the brand’s green credentials. As consumers increasingly choose sustainably produced wines and foods over the alternative, we believe that the clearer messaging via the packaging has played a major part in this huge increase in sales.”
There are three wines in the Purato range, with an RRP of £8.99 and the outer case has the same striking colourful design as the labels:
- Cataratto/Pinot Grigio Terre Siciliane IGP
- Nero d’Avola Sicilia DOC
- Rosé Terre Siciliane IGP (made from Nero d’Avola)
A fourth wine - Siccari, a Nero d’Avola Appassimento style has now been added to the range. A Sparkling Grillo, bringing the total number of wines in the range to five – will be launched later this autumn.
Purato is distributed by North South Wines, whose Buying and Marketing Director, Joy Edmondson, comments: “We strongly believed that we would see an up-lift in sales following the re-design, but this is an incredible result. We are delighted that the new look is working so well for our customers, as well as attracting new customers, and are very happy to be part of a success story when sales have been quite flat in the trade over the summer months.”