B Corp certified wine importer North South Wines has strengthened its French range with the addition of Maison Brotte, the 5th generation family-run producer based in Châteauneuf-du-Pape.  

The partnership aims to bring high-quality wines from throughout the Rhône Valley whilst developing the Brotte name in the UK. 

Maison Brotte is a renowned producer in the Rhône Valley with estates in Châteauneuf-du-Pape, Cairanne, and Laudun. The family has been involved in wine production in the region since 1880, with the Maison first established in 1931 by Charles Brotte. Today, Laurent Brotte is the fourth generation to run the estate, accompanied by his wife Christine and sons Thibault and Benoît.

The family’s historical roots and deep understanding of each terroir enables them to create wines that truly express both site and vintage. Maison Brotte also brings strong sustainability credentials to the table and all estates are certified by HVE and in the process of organic conversion. Their approach to vineyard management focuses on preserving the environment, promoting biodiversity, and protecting water resources. 

Thibault Brotte, Commercial and Marketing Director, said, “the UK is a pivotal focus in our market strategy and brand expansion. North South Wines distinguishes itself for various reasons; the team is aligned with our vision and demonstrates exceptional dedication to their roles.

As we are not in the habit of switching agents, we recognised the potential with NSW to significantly enhance our On Trade presence in the UK. Their extensive reach and wine expertise position them as an ideal partner for us.”

Laurent Brotte, CEO, added, « This agreement not only reflects our strong belief in the UK market but also aligns perfectly with individuals who share a common philosophy, aiming to establish Maison BROTTE as a prominent House with a genuine producer ethos.”

North South Wines’ Claire Greenwood, Buyer for France, said, “We are really excited to bring the Maison Brotte wines back into the UK Market. Having tasted extensively across the Rhône, we are confident we have found the perfect partner, with a producer who exemplifies quality and value, whilst also championing sustainability to strengthen their range for the future.”

As of March 2024, North South Wines will be importing wines from across Maison Brotte’s diverse portfolio. These will include reds and whites from Châteauneuf-du-Pape and Côtes du Rhône as well as wines from Cairanne, Gigondas, Vacqueyras, Crozes-Hermitage, and an IGP Pays d’Oc Viognier. In total, 11 wines will join North South Wines’ portfolio.

The announcement takes place as North South Wines prepares to celebrate a decade of trading with their ‘10 Years Young’ portfolio tasting in London. The Brotte range will be unveiled on Thursday 7th March at the Crypt on the Green, with Thibault Brotte hosting a masterclass.

All wines will be sold in the independent, wholesale and on-trade channels.