Andre Lurton Family Wines (Re) Enter The UK
After a quiet number of years in the UK, the Andre Lurton Family are re-focusing on this key market, with the support of new agency partner North South Wines.
This is a partnership based on shared values, with a long-term commitment to bringing high quality wines to UK, and developing and growing the Andre Lurton name.
Since Jacques Lurton and his niece Mathilde de Caix Lurton took over the company, they are determined to deliver the highest quality wines at great prices to consumers. Jacques Lurton, Chairman and Head winemaker of the six family estates, oversees all the technical aspects with his innovative vision alongside Mathilde de Caix-Lurton, General Manager, who is structuring the general strategy and commercial direction of the company.
“The UK is a key market for us and for brand building in general. What we specifically love about North South Wines is that like us, Kim Wilson (Founder and MD) & Claire Greenwood (French Buyer and Head of Off Trade) are driven by vision and are extremely hard working and enthusiastic about what they do. We were looking for a long-term partnership in the UK and we believe we have found it.” confirms Mathilde de Caix Lurton.
Both companies are run by determined women who are passionate about wine and their shared values put social and environmental sustainability at the centre of every decision.
This partnership comes at great time as Chateau Bonnet has undergone important changes in the past three years and has become a leading sustainable Bordeaux estate, with new viticultural techniques, bio-control (planted on 20 hectares) biodiversity projects, bee hives, sheep and fruit and vegetable gardens. Chateau Bonnet’s labels are now ecologically designed, using recycled paper and ink, lighter bottles and cardboard boxes have replaced the wooden cases.
It also comes as North South Wines announce their B-Corp status, the first UK wine distributor to be certified. North South Wines’ Claire Greenwood said “We are so excited to start working with Family Andre Lurton. This partnership represents the first move into Bordeaux for North South Wines, and we feel we have found the perfect winery to work with – we have a joint focus on quality and sustainability, and the same high energy levels needed to find success in the UK market.”
As from June 2023, North South Wines will be importing several of the family estates exclusively:
Château Bonnet from the Entre-deux-Mers region, Château Cruzeau from Pessac-Leognan, Château Barbe Blanche from Lussac Saint Emilion.
North South Wines will also import Château Rochemorin from Pessac-Leognan and Château Couhins Lurton from Pessac-Leognan though not exclusively.
All wines will be sold in the Independent, Wholesale and On Trade Channels