New Scheid Family Wines Odd Lot launch and California fire fundraiser
New, sustainable competitively priced Californian Odd Lot Pinot Noir by Scheid Family Wines to target off trade. This is 100% powered by their onsite wind turbine, and packed in UK using 100% clean energy.
North South Wines will donate 25% of all net profits from all USA wines sold during Q3.
UK wine distributor North South Wines is launching a new wine from Californian partner Scheid Family Wines. Sustainable winery, Scheid Family Wines, uses 100% wind turbines on the estate for power. And the wines are packed in the UK using 100% clean energy.
More on Odd Lot Pinot Noir
The grapes for Odd Lot Pinot Noir 2017 are from sustainable estate vineyards in California. Here, the maritime influence from the Monterey Bay causes cool days and temperate nights.
The name ‘Odd Lot’ refers to wines that haven’t yet found a home, and give winemakers the chance to break out of the staid and stuffy rules and traditions that have held sway over the wine world for slightly less than a million years. This decadent and bold, yet keenly priced Pinot Noir follows the successful launch into their domestic market of Scheid’s Petite Sirah and Petit Verdot blend. Odd Lot Petite Sirah/Petit Verdot 2017 won Gold in the 2020 Decanter World Wine Awards.
A note from Kim Wilson
Kim Wilson, Managing Director of North South Wines, commented on the launch “We are thrilled to be launching Odd Lot into the UK. It ticks so many boxes – sustainability is still high on consumer’s agendas and the wine represents exceptional value for Californian Pinot Noir. These factors, together with its quirky label, make us confident it will have mass appeal.”
Odd Lot will be available from w/c 12th October 2020 and will target multiple grocers, convenience and cash and carries, with an RRP of £9.99
The launch of Odd Lot also coincides with a new North South Wines initiative to support those affected by the Californian fires.
In response to the devastating fires than have been ravaging wide parts of California, North South Wines will donate 25% of all net profits from all USA wines sold between 1st October – 31st December 2020.
North South Wines’ USA range is exclusively sourced from Scheid Family Wines. This includes:
- Odd Lot
- District 7
- Ryder Estate
- Metz Road
- Ranch 32
Kim Wilson says “We are all sad by California’s challenges this year, on top of an already difficult year. So we want to do our bit to help.”
Funds generated through the initiative will go to CAWINESTRONG to help the specific fire relief/community fund in Monterey.
About CAWINESTRONG
Wine industry leaders from the regional wine associations across California formed CAWINESTRONG to provide support in this time of crisis. Funds raised go to each region’s dedicated non-profit to help the specific fire relief and community fund.
About North South Wines Ltd
North South Wines, one of the UK’s fastest growing wine agencies since its foundation in 2014 by Managing Director Kim Wilson. The company is 52% owned by management and 48% owned by producer shareholders. They now represent more than 25 wineries, with a turnover of £24 million. A fast paced, dynamic agency, North South Wines runs in an entrepreneurial fashion to deliver sustainable growth. That while making sure it spots future trends to help its clients to stay ahead and it identifies opportunities and offer solutions to customers much more rapidly than larger competitors with multiple layers of management.
About Scheid Family Wines
Scheid Family Wines has farmed wine grapes in Monterey County, California since 1972. With 4,000 acres of sustainably-certified vineyards located along a 70-mile spread of the Salinas Valley and a state-of-the-art winery, Scheid Family Wines brings high quality estate grown wines to the marketplace. The Scheid Family Wines portfolio includes Scheid Vineyards, District 7, Ryder Estate, Ranch 32, Metz Road, Odd Lot, VDR, Stokes’ Ghost and Sunny with a Chance of Flowers. In addition, Scheid Family Wines produces over 20 regionally distributed brands for specific clients or distributors. For more information please visit www.scheidfamilywines.com.