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After migrating from Northern Italy almost 90 years ago with just a few coins in his pocket but a heart
full of hope, Vittorio De Bortoli began what is today one of Australia’s most successful family owned
Established in 1928, De Bortoli Wines is now a fourth generation family wine company and today is
under the custodianship of the third generation – Darren, Leanne, Kevin and Victor De Bortoli.
To honour the first and second generation’s hard work and innovation, the current family have refreshed the De Bortoli brand identity, giving their range of premium and distinctive wines a contemporary new look while staying true to the family heritage.
The crown from the former De Bortoli brand identity has been retained as a reminder of the past and
the enduring trust people have in the family business.
“As our children, the fourth generation, are starting to show an interest in the business, we have taken
the opportunity to reflect on our brand and prepare for an exciting new era,” says Leanne De Bortoli.
“Both our father Deen and grandfather Vittorio believed wine should be part of everyday life, enjoyable
to everyone,” says Leanne. “We’re proud to be part of their legacy and to continue to be a creative,
imaginative and successful family wine company.”
Darren De Bortoli, who took over the reins as Managing Director from his father Deen De Bortoli in
1994 adds, “Our family history is the heart and soul of our business, and people relate to that, so it’s
important our brand embodies that while being easily recognisable.”
A new De Bortoli website has been designed using images and stories that capture the essence of the family business. With the identity refresh, it was important to highlight the many people behind the company, to share the stories behind the brands and show the personalities behind the wines. Here is the new home page featuring the De Bortoli family gathered under the shade of the immense old olive tree, planted by Vittorio, that graces the lawns of the family’s matriarch Emeri De Bortoli.
The De Bortoli family will roll out their new identity across their Website, Instagram, Facebook and Twitter pages. It will next appear on a brand new wine in the next few weeks followed by a gradual rollout onto the existing wine portfolio.
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