Our Team

We might be the new kids on the block but we have over 150 years of experience of buying and selling wine between us. We set up North South Wines because we wanted to do business in collaboration with our producers and you: our customers. We're passionate about what we do and we are committed to providing you with a great customer experience.

Kim Wilson
Managing Director

Kim's success as Sales Director for a major UK distributor won her 'Drinks Business Young Achiever of the Year' at the 2013 London Wine Trade Fair, and she's brought all her enthusiasm, knowledge and energy to NSW, which she set up with Joy and Hamish early in 2014. She'll be driving our growth, and taking direct responsibility for multiple grocer and impulse accounts with Joy.

Joy Edmondson
Buying and Marketing Director

Joy has 18 years’ experience in the UK wine trade, from buying and new product development (she loves product development) to multiple grocer sales. Today Joy heads up Buying and Marketing and works closely with NSW's producer partners, team and customers to spot new opportunities and deliver growth.

Charlie Croft
Business Development Manager

Charlie started out with a City wine merchant over 30 years ago and since then he's learned the wine trade from the inside out by working in every sector - as a result, there's not much he doesn't know about wine.

Claire Greenwood
Senior National Account Manager

Claire comes to us with a bunch of wine experience, having sold for Accolade Wines and Les Grand Chais de France, and buying for Morrisons. Her love of wine stems from early days working at Majestic, before being lured away to buy Pizza, Pasta and Sandwiches at Morrison’s. Away from work, Claire loves travelling, eating and drinking– so you could say she’s found her perfect career!

James Reina
Head of UK Independent Sales

James is our resident half Sicilian-half Galician wine authority based in the South West.
With experience working in the on and off trade and even running a busy gastro pub, James heads up the independent sales team. See him on his travels around the UK as he preaches the gospel of North South Wines, and motivates the team and customers with his personable style and anecdotal wine industry snippets.

Louise Sutton
Business Development Manager

Louise is our newest recruit. She comes with a wealth of experience in the on trade in London and the South East, after clocking up ten years at Liberty. She has a penchant for all things Italian and has clocked up an impressive 3 London marathons. Rather her than us!


Felicity Franklin
Customer Marketing Manager

Felicity knows her wines, and has been marketing them for over ten years. She has seen both sides of the trade: after six years with a UK importer she took her skills to United Wineries, marketing Berberana and other off trade brands. She also runs a mean pop-up restaurant.

Joe Barrow
Business Development Manager

Joe’s interest in wine began whilst working in hospitality before switching to Majestic to work for their on trade commercial sale team. Joining North South Wines from an independent wine merchants in Brighton. Hailing from the North East, outside of work Joe can be found following the rare highs and (seemingly) more frequent lows of Newcastle United and the England cricket team.

Rebecca Murphy
Sales Support Executive

Rebecca's years as Store Manager at Majestic has given her a good grounding for all things fine wine. She put this expert knowledge to use as she helps us to look after our customers in the best possible way.

Dave Hanchet
Customer Service Assistant

Dave's years at Majestic Wine and Metro Bank have ensured that he is a stickler for excellent customer service. To that end, he is always on the end of a phone or email, ensuring our customers receive all the support they need.

Elanor Sloane
PR and Communications Executive

With over three years’ experience in the wine trade, Elanor has worked with some of the world’s finest producers from around the globe. Part of the busy marketing team, she works closely with Joy on all of North South Wine brands and supports the sales and marketing team.